The way customers search is changing
From 6%
From 6%
to 45%.
Customers aren’t only searching Google anymore. They’re asking AI where to eat, who to hire, where to go, and which local businesses they can trust.
ChatGPT
Google Maps
Gemini
Claude
Perplexity
AI is becoming a real local discovery channel
Consumers using AI for local recommendations
US · rising
6%2025
45%2026
A year ago, it was just 6%. Today, 45% of US consumers surveyed use AI tools for local business recommendations.
The question is no longer only: “Do I rank on Google?”
Do AI assistants recommend my business?
Nira shows you how your business appears across Google, Maps, AI search, reviews, and the sources customers use to make decisions.
Google Maps
Local Pack
Google Search
ChatGPT
Gemini
Claude
Perplexity
Reviews
See How Visible Your Business Is
See where customers can find you, where AI can find you, and what to improve next.